Wag & Wander
Dog Enrichment Playgrounds
Wag & Wander is a trail-based initiative that brings thoughtfully designed “doggy playgrounds” to the North Shore, boosting dogs’ mental and physical health through low-barrier enrichment equipment. These play zones create more engaging walks for the modern pup and the busy humans who love them.
Designed by Lily Rosen (Branding + Copywriting) and Lauren Howard (Logo Design + Illustration).
Happy tails, happy trails!
Dogs need more than a leashed walk to feel fulfilled—they need to sniff, solve, climb, chase, and think. Yet most owners are left to manage enrichment without the time or tools to do it well. Wag & Wander meets this need by adding playgrounds along trails, fostering structured agility activities with educational signage.
Play has a purpose. It prevents boredom, reduces anxiety, and builds dogs’ focus, impulse control, coordination, and more.
Scout and Trek, the brand’s mascots and “Pup Park Rangers,” extend the experience online, offering enrichment tips and emotional insights from a dog’s-eye-view. With a mission rooted in practical care, Wag & Wander empowers owners to be better stewards of their dogs’ happiness.
